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 Alfredo Luis González Parra

Alfredo Luis González Parra, a Cuban born designer, studied product design at the Superior Institute of Industrial Design in Havana and at the Zurich University of the Arts. In 2017 he completed a Master of Arts in Product Design at the Lucerne University of Applied Sciences and Arts.

The creation of design objects and open meaning artifacts using ancient materials and production techniques as a resource is a very important part of his work. It navigates the space between art and design, modernity and tradition, and strongly questions the nature of functionality.

His work is a constant process of cultural and aesthetic exploration. Developing products and concepts based on multidisciplinary strategies, with an eye always on current social and cultural issues.

Alfredo Luis González Parra


Alfredo Luis González Parra collection 1

La Havana Elegante

This collection of shoes is inspired by nostalgic and personal memories from my childhood in Havana.
Memories based around my grandmother’s stories of the fifties. She used to tell me all sorts of tales and showed me pictures from the magazines of that time, which she still had. The end of the fifties brought many changes to Cuban society. She referred to this period as The Time of Transition, as the revolution had begun and with it came the revolutionary woman. A woman who began to shed the bourgeois lifestyle and becoming more present in society, but a woman who would always hold
on to her elegance.
This collection maintains and proudly shows these characteristics with the simplicity of lines that comprise the footwear, as well as the use of lined block heels. These heels offer greater stability and are suitable for all sorts of events, echoing the changing times they are inspired by. This small collection does not try to follow the latest footwear trends and is more about timelessness and simplicity, but much more than that, it is about remembering the elegance during those turbulent times that was Havana in the fifties.
The designs are made up of simple pieces and each design is imagined in different ways, taking into account the materials available. This means that each model can be reproduced in different combinations of colours and textures, which makes it possible to produce different versions of the same model.

More La Havana Elegante

Do you love shoes?

1. How it works?

a. Who can design? Anyone! You just need intuition! You don’t have to know about footwear, nor have ever designed a pair of shoes before. b. Our Design Toolkit will walk you through the whole process! c. Do you want to know more? take a look to our brochure.

A sample of what you will get!

2. Take a Look

Our Design Toolkit shows you the parts of the shoe, tells you about trends, who our clients are, offers you more than 200 materials, and also gives you templates. Our materials offer the best quality, supporting the local industry.

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3. Apply Here

Take the chance!  Don’t think twice, click below, and let us have you as one of our designers! Your talent deserves to have the opportunity to be seen! And get 5% of your sales every month!

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